TECH JOGGLE

Apple signs up Oprah Winfrey in $1bn programming push

Posted In News - By ADMIN on Saturday, June 16th, 2018 With No Comments »

Apple has announced a multiyear deal with Oprah Winfrey to create original programming, a coup in the battle for A-list talent and projects in the booming digital entertainment market.

“Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” Apple said in a statement.

Oprah Winfrey is expected to appear on screen and produce shows for Apple, which has not released the value of the deal.

Apple gave no details of the type of programming that Winfrey would create, the value of the deal, or when it might be released. Winfrey had no immediate comment.

Winfrey, 64, an influential movie and TV producer who also publishes a magazine, is expected to appear on screen, a source familiar with the deal said.

Apple has not said how it plans to distribute its programming, to which it has committed an initial $1bn.

The partnership is the biggest original content deal struck by Apple so far as it aims to compete with Netflix Inc, Amazon.com Inc and Time Warner Inc’s HBO.

Netflix, which has said it will spend up to $8bn on programming this year, in May struck a multiyear deal with Barack and Michelle Obama to produce films, documentaries and other content.

Netflix, the world’s leading streaming entertainment provider, has also lured prolific television producers Ryan Murphy and Shonda Rhimes away from broadcast television.

Amazon said in November it had bought the global television rights to The Lord of the Rings and would produce a multi-season series that explores new storylines preceding author JRR Tolkien’s The Fellowship of the Ring.

This week, Amazon also announced a development deal with Oscar-winning actor Nicole Kidman’s production company for movies and television.

 

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